I'm not reading Forbes normally - but while following a link to something else - I found this article:

From Atoms To Bits, Physics Shows Entropy As The Root Of Intelligence - Forbes

It is about the following article in "Physical Review Letters":

Causal Entropic Forces


Abstract:

Recent advances in fields ranging from cosmology to computer science have hinted at a possible deep
connection between intelligence and entropy maximization, but no formal physical relationship between
them has yet been established. Here, we explicitly propose a first step toward such a relationship in the
form of a causal generalization of entropic forces that we find can cause two defining behaviors of the
human ‘‘cognitive niche’’—tool use and social cooperation—to spontaneously emerge in simple physical
systems. Our results suggest a potentially general thermodynamic model of adaptive behavior as a
nonequilibrium process in open systems.
There is a short youtube video about their program "Entropica" as well:




Thoughts on this?