Judging from all the descriptions of "the law of attraction," it sounds like something less than it claims to be. At the heart it's just a glorified restatement of the idea that thinking positively and taking intiative in your life tends to bring good fortune to your doorstep. It's an age-old school of thought packaged as a "law" to bedazzle folks into thinking that here's their chance to tap into some greater power. In reality all you're doing, if you follow through, is restructuring yourself from the inside out.
So you want to lose weight. If you conjure up the motivation to put down the TV remote and get outside, you're on track to a slim body. If you won't bring yourself to carry through with your weight loss goal, that fat isn't going anywhere. If you spend the effort, things happen; if you don't, things don't happen. Go figure.
Filling your head with nothing but positively directed wishes teaches your subconscious to guide you toward those ends. There's no magic here. You influence elements within your own circle of control, which in turn changes forces in the external environment. That's why a key ingredient in the law of attraction is your own effort. Every book like "The Secret" stresses the necessity of your genuine participation in contrast to being just an armchair optimist.
I'm not challenging the effectiveness of this positive mentality. I believe it's extremely helpful. But all this "law of attraction" business makes it out to seem gloriously mystical, when really it has a very simple and firm basis in human psychology. This particular line of books with "The Secret" and "Excuse Me, Your Life is Waiting" is just another flavor of your usual self-help, positive-thinking books, but presented in a way that's more widely accessible.
In my opinion, of course. Having not read any of the books myself or even much about the law of attraction, I may be toying with too many assumptions. Still, the sudden flurry of interest surrounding the topic is a late reaction to a philosophy that was always there.
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