Reading Between the Lines
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I am critical of most advertising, and in particular on TV. The other day a car commercial was on and they said you could save over 10,000 Dollars when buying one of their cars. $10,000! If I were buying a house I might expect to save ten Thousand dollars. It just tells me that they were over priced by 10,000 to begin with. Another advertised 50 % off. Half off! That tells me they could have sold it for half price in the past and were ripping us off until they find a reason to sell at a reasonable price instead of the typical rip.