Just last night on TV there was a commercial that was selling clothing. A suit for only $99.99. NO way, I insist on paying $100 dollars. I don’t want to feel like I’m depriving anyone of the true value of an item.
Another way to look at it if you can see it. If I were to sell you something worth say $100.00 dollars. Would I ask or advertise it for $99.99. If you were selling something to me, would you ask for $99.99? Yet it’s everywhere and like puppies we just think oh boy, oh boy. Look a car for only $9,998.00 keep the two dollars you filthy animal. Lol