What comes first the lunatic or the scam artist?

[Original Poster]

Sometimes I listen to old Coast to Coast shows. This is mostly for entertainment value but I also just like picking up on alternative perspectives on reality, history, etc. Some of those people are also just hilarious. But there's almost always a book being promoted, or a website where products are available to buy, and while the conversation is often about prophecy and crazy predictions you can look forward to being right or wrong, they always promote their product at least 5 or 6 times throughout the interview. Some, such as the Merlin Project or timetraks, seem sincere enough. I mean yeah they want a business but they developed their product honestly and admit that it's not a perfect science. However, their theory about reality being based on a type of synchronicity and pattern rather than causality is one I think warrants the investigation they're giving it. Then there's Cobra and Rob and the liberation of humanity, where two guys made up a bunch of pseudo-babble capable only of fooling the dumbest fraction of conspiracy theorists. They use all the correct vocabulary to appear sincere but act like insiders and then go on to say a bunch of shit that can't necessarily be disproven but has enough clues and inconsistencies that you know they're fucking lying. Like this story about going to Egypt on dec 21st 2012 with a bunch of meditators and being chased by the Muslim Brotherhood and doing some indiana jones level action meditating at the last second to save humanity. They mostly try to hook you with all this awesome information their privileged to about the "galactical confederation" but slightly hint, just slightly, at the possibility of people raising their vibrations to bring first contact in faster by healing themselves. Here's an example of a website where you can spend 30 dollars on a bottle of water: TACHYONIS - Tachyon Products So these guys are obviously just copying off the current trend of people claiming to have been aboard alien spacecrafts where they were told they were the reincarnation of John the Baptist, etc. And they're scamming tactics are very, very obvious. But what about the original people that claimed to be insiders for the Galactic Federation of Light? They all had books to sell, too, at the very least. Are they scammers as well, or are they truly insane?