Well a lot of people won't react with "are you serious? what is that?" and more with "oh" and then proceed to change the subject.
As great as lucid dreaming is you just have to come to terms with the fact that not everyone can see the potential behind it. You are only making it harder on yourself if you try force it on everyone, it's easier to just pick out a few close friends or like minded people.
Like oneup mentioned only 2 out of 240 people he told decided to actively seek out help with LDing and they were his friends. It's pretty much my experience too.
Last tip is not top say "actually it's a lot like in inception except it's real and scientists have been able to validate you can learn how to do it.". It sounds like utter BS in all fairness, not to mention how terribly inception portrays LDing.
I'd go for "You know how when you were a child you could have really vivid dreams where you could sort of direct the story. Well a lucid dream is an amplified version of that. There's a fine line between almost awaking and dreaming where you become fully aware you are in the dream. With some practice you can even learn to control the dream".....some moments and questions later "Around the 80's it was proven conclusively using a brain scanner that the dreamer dreamer really is making decisions in the dream.
Then you may proceed to talk about all the kinky stuff you guys are all into

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