Exploring my mind

I was running through streets with a friend (who is first time in my dreams). We had made a bet with someone in which we had to be faster as somebody else runnning from one end of the town to another. We stopped somewhere where we saw a shop titled "Devil May Cry". Maybe it was sort of a shop for fans of the series. Then I noticed another place with a shop named "Devil May Cry 2". The shops owner hadn't much imagination I thought. Anyway we ran further into the city...